There are upcoming changes to email sending guidelines that will affect users of Google and Yahoo email services starting in February 2024.
As part of their ongoing efforts to enhance email security and combat spam, Google and Yahoo have implemented new guidelines for sending emails.
These changes aim to improve the overall email experience for users by reducing unwanted and potentially harmful emails.
To basically put it, you need to have SPF, DKIM & DMARC zone records setup.
At AutomateWP, we automatically setup your SPF & DKIM records.
You just need to add a DMARC zone record to be compliant.
More details below.
Key points of the new email sending guidelines:
Authentication Protocols: It is crucial to implement email authentication protocols such as SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail) to ensure that your emails are properly verified and authenticated.
DMARC (Domain-based Message Authentication, Reporting, and Conformance): Both Google and Yahoo recommend the use of DMARC to provide an additional layer of email authentication and help prevent email spoofing.
Sender Reputation: Maintain a positive sender reputation by sending relevant and engaging content to your recipients. Avoid sending emails to inactive or outdated email addresses.
Opt-In Practices: Only send emails to individuals who have explicitly opted in to receive communications from your organization. Respect user preferences and provide clear unsubscribe options.
Content Quality: Ensure that your email content is clear, concise, and free of misleading information. Avoid using deceptive subject lines or engaging in practices that could be considered spam.
Volume and Frequency: Monitor your email sending volume and frequency to prevent unintentional spamming. Sudden spikes in email activity may trigger spam filters.
These guidelines are designed to promote responsible and secure email practices.
Non-compliance with these guidelines may result in emails being marked as spam or blocked by email service providers.
We recommend that you review your current email sending practices and make any necessary adjustments to align with these guidelines before the implementation date in February 2024.
If you have any questions or need assistance in implementing these changes, please don't hesitate to reach out to our support team.
What is DMARC, SPF & DKIM? https://wpmailsmtp.com/dmarc-spf-dkim/
How to add a DMARC Record: https://wpmailsmtp.com/how-to-create-dmarc-record/
For more information you can read more here: https://support.google.com/a/answer/81126?hl=en&visit_id=638412752695232462-2054475678&rd=1
To add a DMARC record quick and easy:
Add a TXT Zone record
Value: v=DMARC1; p=none; fo=1; rua=mailto:email@example.com
Automate WP Team